Cognitive and pragmatic peculiarities of positive and negative food representation in Russian media discourse

The article is devoted to the analysis of cognitive and pragmatic aspects food representation in media discourse as well peculiarities language means such representation. used for realization models referring spheres entertainment, cooking eating negative Russian are investigated. also studies connection between journalists’ goals aimed at a positive or discourse. models’ dominant components analyzed. promotion participants, drink, place, characteristics object (food), action, consequences, etc., driven by drawing attention particular dishes preventing consequences consuming certain food. Filling model with contents units results achieving journalist’s goal. investigates various human life established authors refer “Food source danger”. undertaken research can be analyzing other types theoretical courses on text linguistics, analysis, linguistics.